About Duratuf Products | #1 Electrical Rubber Mats Supplier

Duratuf technician testing a circuit board under a magnifier lamp

Our Story · Our Purpose

Built to
protect.

Practical safety products for the places where industry works.

Company Overview

About Duratuf

When we began in 2010, we were a humble 100 sq. ft. office with 3 employees. Fast forwarding to the next 10 years, we are now home to 80+ employees with a 60,000 sq ft manufacturing space across two locations in India, with all the global certifications including ISO 9001 & CE.

We deliver unparalleled quality electrical insulation mats designed as personal protective equipment. With a technology-driven manufacturing process, we cover industries like automotive, cement, steel, power, and energy to protect commercial equipment using our shock-resistant insulating mats. Designed in appealing colors and easy-clean processes, we deliver across the globe.

We at Duratuf Products believe in long-term customer relationships that have enabled us to not just produce the best electrical rubber mats but to also export them throughout the world. Our average customer age is 5 years, which solidifies our promise of quality. All our electrical insulating mats are pretested to keep all electrical operators free of shock and are governed by the highest Indian and International quality standards.

Who We Are

Our Philosophy

Since our establishment, we have put quality first—combining
technology, expertise and a commitment to continuous improvement.
We believe lasting progress comes from capable people, dependable
solutions and a deep understanding of our customers’ needs. Every
project is an opportunity to strengthen our standards, build trust and
deliver work we can stand behind.

01

Quality Driven
02

Customer First
03

Always Improving

Duratuf team working together on laptops

Close-up of a technician inspecting a component

Quality First. People • Process • Progress

Why Us

Why Duratuf Products

We are the leading electrical insulating mat manufacturer with thousands of satisfied customers globally. Our website provides detailed information for buying of Electrical Rubber Mat. We supply India with the latest PVC Insulation Mats with IS 15652 and IEC 61111 and ASTM-D-178 Electrical Rubber Matting for our Global Customers. Our large inventory of Electrical Insulating Mats ensures a prompt supply of these mats anywhere in the world.

On-Time Delivery. Zero Excuse

We emphasise clear specifications and product suitability, helping customers ask the right questions before choosing a solution.
Round the Clock Service

Our team is committed to a round clock customer care to ensure fast resolutions to all queries.
Shortest Resolution Deadline

We at Duratuf Products ensure all customer resolutions are given with 4-48 working hours.

The People Behind The Progress

Meet the people moving us forward.

A focused team. Shared expertise. One commitment to
delivering quality and creating lasting customer
relationships.

Aayush Kejriwal

Founder and CEO

Aayush Kejriwal founded Duratuf in Kolkata fifteen years ago and has since transformed it from an industrial rubber supplier into a global safety solutions company operating across 65 countries. He leads the company's shift toward technology-enabled compliance, including the development of 1Safety, a platform that makes product certifications traceable and verifiable. His goal for 2035 is to help 10,000 workplaces operate safely.

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Nidhi Kejriwal

Co-founder and Head of People and Culture

Nidhi Kejriwal co-founded Duratuf and leads its People and Culture function with a single purpose: build the team that takes the company to 10,000 protected workplaces by 2035. She runs every hire through the WHO Hiring methodology, grounded in Duratuf's six DURIAN values, and holds one standard above all else character and accountability over credentials.

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Our Core Values

The principles behind every decision, every partnership and every solution we deliver.

D — Disciplined
Execution

We do what we say,
when we say we will.
Consistency turns
commitments into
results.
U — Us Before I

We put the company
before the team, and the
team before ourselves—
because success is
shared.
R — Result Oriented

We take ownership,
focus on outcomes and
find solutions instead of
excuses.
I — Inclusive
Collaboration

We share knowledge,
respect different
perspectives and move
forward together.
A — Always Innovating

We challenge the usual
way, explore better
approaches and turn
ideas into action.
N — Numbers That
Matter

We measure what
matters, learn from the
data and keep raising the
standard.