Why Should you Be an Insulation Matting Reseller and not a Direct Supplier?
The insulation matting industry is growing rapidly, and the competition is high. Insulated matting is a critical component in elevating industrial safety. People are slowly becoming aware that personal protective equipment ultimately saves them from business losses.
As a result, insulation matting suppliers are also increasing in numbers. In this instance, you may feel it appealing to become a safety matting supplier yourself. But, would that be the right move? Should you become a direct insulated matting supplier or, becoming a reseller will be more profitable?
Let’s decode that in this blog:
The Difference Between Resellers and Suppliers of Insulation Matting
Aren’t both resellers and suppliers the same thing? Do you have the same question, too? According to market experts, resellers and direct suppliers are not the same for switchboard matting products. There is a thin line of difference between them:
Who are insulated matting resellers?
A reseller purchases products from suppliers or manufacturers and sells them to end-users or retailers without making or modifying the product.
Roles and Responsibilities
They focus on marketing, distribution, and customer service. Therefore, their investment is also risk-free and lesser compared to a switchboard matting direct supplier. Their cost mainly involves marketing and managing the inventory.
Who are insulated matting direct suppliers?
A supplier is directly involved in the production or procurement of products, supplying them to resellers, retailers, or end-users. They have to be aware of the electrical rubber matting regulations, unlike a reseller.
Roles and Responsibilities
The direct supplier has to take care of the production timelines, quality checks, and the procurement of products. The cost for the direct suppliers includes investing in bulk safety matting variants and getting compliance certificates following the electrical matting requirements.
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6 Perks of Being Insulated Matting Resellers in India, GCC countries, USA, and Other Parts of the World
Here’s why reselling insulating mats is a smarter and more strategic business choice:
Lesser Initial Investment and Setup Costs
As a reseller of insulated matting, you need not invest much in the set-up costs, unlike a direct supplier. Your primary role is to market and distribute the products that you are getting from a recognized switchboard matting supplier.
To be specific, your costs would include:
Preparing and printing marketing collaterals, setting up marketing campaigns, and nurturing leads. Additionally, providing customer support and resolve their queries.
Ready Access to Safety Matting Compliance Certificates
Since IS 15652, ASTM D178 or IEC 61111 insulation matting are safety products, they should have compliance certifications. These certificates are issued by authorized labs after stringently checking the mats as per electrical rubber matting regulations.
If you are reselling the electrical mats, you get ready access to these certificates without spending any extra money for the purpose. This allows you to focus on selling the products rather than navigating the complex process of getting the rubber matting for electrical switch room certificates.
Higher Profit Margins with Value-Added Services
Resellers do not have to worry about bulk purchases or searching the market for insulation matting at the lowest prices. You only have to find a reliable direct supplier to procure the products from. Thus, you can offer value-added services to your customers:
Why Should you Be an Insulation Matting Reseller and not a Direct Supplier-03
This will give you higher profit margins, and your unique approach will definitely offer you a loyal customer base.
Flexibility to Build a Diverse Customer Base
Marketing is supposed to be your strength as an insulation matting reseller. You can easily build a diverse customer base with it.
You can cater to a wide range of industries like:
Leverage the Switchboard Matting Supplier’s Expertise
When you become a reseller, you gain access to the supplier’s technical and market expertise. Thus, you do not have to start your business from scratch. This can include:
Lesser Risks and Easy Solution
Direct suppliers face several risks, including:
On the contrary, resellers do not have to take such risks as they only have to buy the products from the insulated mat suppliers based on their customers’ demand.
Take a look at this comparison table, which summarizes the roles of resellers and suppliers:
| Aspect | Reseller | Direct Supplier |
|---|---|---|
| Role | Middleman in the supply chain | Creator or procurer of products |
| Focus | Sales, marketing, and distribution | Manufacturing, quality, and logistics |
| Investment | Low to moderate | High |
| Scalability | High | Moderate |
| Risk | Low | High |
| Customer Interaction | End-users | Resellers or wholesalers |
What are the Benefits of Becoming a Duratuf Reseller?
Duratuf is a recognized electrical mat supplier with 3655+ happy customers worldwide. We are happy to have a large family of resellers who are satisfied with the opportunities and profit margins.
If you want to be associated with us, here are the benefits you will get:
Walk through this blog to discover these 7 benefits in detail.
Have you ever wondered- what is the true potential of your business? Ready to Start? Connect with us today to know the process. Fill out this form now!
